Id Like the World to Buy a Coke : The Life and Leadership of Roberto Goizueta

By: DAVID GREISING

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Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...
The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.

Title: Id Like the World to Buy a Coke : The Life and Leadership of Roberto Goizueta

Author Name: DAVID GREISING

Categories: Business HC,

Publisher: John Wiley & Sons Inc: March 1998

ISBN Number: 0471194085

ISBN Number 13: 9780471194088

Binding: Hardcover

Book Condition: Used - Good

Seller ID: 369797

Description: Light edgewear to dust jacket, binding sound and pages unmarked. Domestic orders shipped with USPS tracking numbers.