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Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...
The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.
Title: Id Like the World to Buy a Coke : The Life and Leadership of Roberto Goizueta
Categories: Business HC,
Publisher: John Wiley & Sons Inc: March 1998
ISBN Number: 0471194085
ISBN Number 13: 9780471194088
Book Condition: Used - Good
Item: 1.50 Item
Seller ID: 369797
Description: Light edgewear to dust jacket, binding sound and pages unmarked. Domestic orders shipped with USPS tracking numbers.