B2B Street Fighting: three counterpunches to change the negotiation conversation

By: Brian J Dietmeyer

Price: $7.95

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Based on six years of research and 15 years of practical application and consulting on over 20,000 B2B negotiations in nearly 50 countries, B2B Street Fighting will redefine how you think about negotiation. Negotiation has long been thought of as merely a soft skill or a series of random verbal tactics. No more Gone are yesterday's long lists of tactics and countermeasures. B2B Street Fighting finally reveals that, despite all its apparent moving parts and players, negotiation is a highly repeatable, predictable process. By embracing the inherent complexity of B2B deals, this book's three counterpunches train you to find and analyze the data you need to anticipate, prepare for and neutralize 97% of buyer negotiation tactics, including the scariest sentence you will ever hear: "I can get the same thing cheaper." Once and for all, B2B Street Fighting shows you how to change the negotiation conversation from the price of your products and services to the value of your solutions, and build value for you and your customers in every deal.

Title: B2B Street Fighting: three counterpunches to change the negotiation conversation

Author Name: Brian J Dietmeyer

Categories: Business SC,

Publisher: Think! Inc.: March 2011

ISBN Number: 0615368301

ISBN Number 13: 9780615368306

Binding: Trade Paperback

Book Condition: Used - Good

Seller ID: 436300

Description: Light shelfwear to cover. Domestic orders shipped with USPS tracking numbers.